A format wins on your own numbers, not on what is fashionable this quarter. If static
posts are carrying your account, the report says so — even if everyone you follow
has moved to video.
Vertical video under 90 seconds — Reels, and Page video posted 9:16.
engagement per post · reach · saves
Two or more images or videos in one post, swipeable.
engagement per post · reach · saves
A single photo or graphic,
no motion.
engagement per post · reach · saves
A client, buyer or third party made the media.
engagement per post · reach · saves
Video over 90 seconds, any aspect ratio.
engagement per post · reach · saves
Generated or avatar-led video, spotted from AI labels, watermarks, captions and the look of common AI tools.
engagement per post · reach · saves
HOW VERDICTS WORK
The last 90 days of posts on every connected account. Older posts are not counted; new ones join at the next nightly refresh.
Each format’s average engagement per post (likes, comments, shares and saves) is compared with your best format. The best gets Do More. Anything half or less gets Do Less.
Every post you published in the window. Numbers on the last few days’ posts are still settling and update at each refresh.
A format with fewer than 12 posts in the window shows Not enough yet instead of a verdict. Three good posts is a hint, not a verdict.
@your.account
engagements a post · last 90 days
Carousel
96
Do More
Short-form vertical
71
Hold
Static image
52
Hold
Long-form
30
Do Less
AI video
–
Not enough yet
AI video has six posts in the window. It is shown, marked Not enough yet, and not judged.
A verdict is descriptive, not predictive. It reports what happened on your account, not what will happen on anyone else's.